Archive for March, 2015

Pitch Event Goal Setting

Posted on: March 1st, 2015 | by tmpadmin

Entrepreneur and innovation pitch event organizers often fail to set or lose site of their event goal as they are developing and delivering their event. The lack of strong goals challenges the organizations ability to empower supporters and volunteers as well as to build programming that accomplishes a worthwhile outcome.

Strong goals don’t just direct activity, but they also inform the community of your intent. This alignment builds advocacy and engagement in your community.

In his book, 7 Habits of Highly Effective People, Stephen Covey proposed that the best goals come from “starting with the end in mind.” The idea is to have real clarity of what results should come from all of the effort it takes to host a successful pitch event or pitch event series.

Here are some examples of effective pitch event goals:

Build community. Engage more of the community. Diversify the types of participants. Get engagement from all sub-communities. Find ways to get more community members off the bench and into the game. While there may be interest in launching sustainable and possibly scalable ventures, the primary interest in community building pitch events is to assure that participants return for the next event and that they bring their friends. The environment is encouraging and often fun.

Educate. Improve the entrepreneurial and innovation aptitude in the community. While an education focused pitch event may also be geared to build community or identify high potential ventures, the primary goal is to evolve skills. Normally these events are aimed to experientially teach entrepreneur and innovation methodology to motivated community members. The environment is still encouraging and fun, but there is an equal emphasis on progress and skill development.

Identify. Find ventures and business ideas with high potential for fast growth to fund and support. These pitch events are narrowly focused on scalable and fundable businesses and are less about community building. The goal is to assess potential. Qualified ventures and ideas then move on to due diligence or program admittance. There may be a learning component to these events, but the environment is a bit more direct and quantitative.

Pitch events may well have multiple goals, but the best have a primary goals that any secondary goal needs to be aligned. When you’re developing your next pitch event make sure to start with establishing a clear goal. What outcome will your event or event series create? When you align your team and your program to this goal, you’ll be unstoppable!